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Appointed - Merida Premier Dealer & E-Bike Specialist

Appointed - Merida Premier Dealer & E-Bike Specialist

Phillip McCallen E-bikes are very proud to anounce that we have now been appointed as an official Merida Premier Dealer & E-Bike Specialist.

Phillip McCallen E-bikes are very proud to announce that we have now been appointed as an official Merida Premier Dealer & E-Bike Specialist.

Merida Industry Co., Ltd is a Taiwan-based company with R&D headquarters in Germany that designs, manufactures and markets bicycles globally in over 77 countries. Founded in 1972 by Ike Tseng, the company designs and manufactures over 2 million bicycles a year at its factories in Taiwan, China and Germany.

After making bicycles as an original equipment manufacturer for numerous other brands, the company established its own brand, Merida, in 1988. The company currently designs and manufactures bicycles primarily for its own brand — and for brands with which it shares financial interest, including the now German brand Centurion.

Merida has been a publicly traded company on the Taiwanese stock exchange since 1992 and is valued as of 2012 at approximately £350 million, making it one of Taiwan's largest companies

In 2001, Merida bought 49% of Specialized for a reported US$30 million, with its CEO and founder Mike Sinyard remaining the majority owner. In the past, Merida manufactured bicycles for companies including Mongoose.

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